Wednesday, October 24, 2007

Cutting Through the Clutter in Social Media - Wonkosphere

Red - Blue - What are you?
Chances are that whether you are leaning left or right in American politics, you read and watch Internet sites that share your point of view. And while the pundits pontificate on the particular leanings of the dinosaur media or talk radio, do you ever wonder which side really dominates the Net?

Welcome Wonkosphere, the site that shoots straight on web happenings surrounding the 2008 Presidential Election. At a recent Social Media Club I had the pleasure to speak with Kevin Dooley, the founder and operator of Wonkosphere. After listening quietly to the animated discussion on who (left or right) really dominated blogs, You Tube and other social media, Kevin was able to quietly proclaim, "I have a good idea of the answer."

Using sophisticated technology, careful metrics and cool sense of neutrality, Wonkosphere is an invaluable tool for political junkies to follow their favorite candidate or favorite cause. Using categories such as Buzz Share, Tone and Representative Posts, Wonkosphere comes as close as can be imagined to tracking the real picture of politics on the web. There is even a special One Step Ahead category where leading edge stories are identified, giving you the insight most pundits can only dream about!

Yet the question remains, How important is social media to the 2008 election? Of the over 120,000 voters in the 2004 election how many can be expected to be influenced by social media tracked by Wonkosphere? How many of My Space's over 66 Million users are registered US voters who will show up at the polls? Likely very few.

Keep an eye on Wonkosphere and you can decide for yourself next November!

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