When I began Sensible Marketing, LLC back in 2002 the name, "Sensible Marketing", seemed strong enough, not too trendy, and yet representative of the business I was to build. Fortunately I licensed the business name in Arizona, my primary state of business. I say fortunately because the name "Sensible Marketing" appears to be gaining popularity across the country (see below).Sensible Marketing operates as an outsourced Director of Marketing, covering a broad array of marketing programs and methods including traditional marketing and web, social media and direct marketing. In particular, Sensible Marketing has strong experience with technology-related B-to-B markets and with marketing to support sales teams.
About a year ago, another Sensible Marketing firm, (Sensible Marketing Inc. for Startups and Small Businesses) showed up on Google searches. This one is based out of LA and is run by another guy named Michael. Over the past year Michael Williams has done a very respectable job of building his web presence using social media, primary as a web-based and electronic expert. And it seems that Michael Williams has a full time job in addition to his marketing company, a situation similar to mine at this point.
Recently a third Sensible Marketing firm has appeared on scene. Sensible Marketing Services
out of Knoxville, TN touts itself as more of a full service marketing agency though most of its case studies reflect website and graphic work. Like Sensible Marketing Inc, the owner, Jesse Olive, has invested a significant amount of time in building out his website and blog. Nice job.One of the first Market Like a Millionaire lessons I learned was from a military commander on the simulated battlefields of the cold war in Germany. He said, "When you see a good idea, steal it." Of course, done within the boundaries of ethics and law, this is good advice. So long live the Sensible Marketing name, may it build a strong reputation among marketing professionals across the nation, and the world.
Recap:
Sensible Marketing, LLC - the first, based in Arizona
Website: www.sensiblemarketing.net
Blog: Sensible Marketing Blog
Sensible Marketing for Startups - based in Los Angeles
Blog: http://blog.sensiblemarketing.biz/
Sensible Marketing Services - based Knoxville, TN
Website: www.sensiblemarketingservices.com
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2 comments:
Hi Michael. I just read your blog post and wanted to say thanks for the mention! I couldn't agree more with what you had to say. I think 2009 will definitely be the year that all marketers re-group and get "sensible" about their spending and how to best allocate not only their resources, but their time. Social media, Facebook, User generated content...there are many ways to go nowadays...it takes guys like us to make sense of it all! If I come across any opportunities in your area, I'll be sure to send them your way.
And thank you Michael. It's an honor to hear from you.
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